Born and raised in North Rhine-Westphalia, Germany life led Alexander as one of the best school graduates to a German University to study the human kind. Alexander successfully completed his state examination as one of the best and got his doctorate degree later on. In his daily routine he meets and treats all kinds of human beings. He is fascinated by the abundance of different people and each with their own peculiarity.

Alexander sees himself as a creative and enlightened visionary between entertainer and entrepreneur and creates and defines for himself the term entertaineur.