Boris Belak is writer by passion and profession. He is a sociology professor by education and now he works in advertising as a Creative Director and Copywriter. He has number of international advertising awards, creating campaigns for international and global clients. He is Head of Copywriting Studies at Institute of Management in Zagreb, Croatia. He wrote one book of short stories, two books on creative advertising which are accepted literature for university level, and now this is his fourth one. Born in 1972 in Zagreb, Croatia. Proud father of Stela.