Writing a book about daily work? You may ask why? Daily new experiences with people and projects reach me, people with diverse backgrounds and challenges. Therefore I would like to share my experiences and results in this book: cases and conclusions from different branches can be found and core aligned to other business fields and markets.

Since 1990, I am in the communications and marketing field and in these years I have seen with my agency many business segments. Large and small companies, trade companies, destinations, federations and associations have asked me prior to a consultant work: what is the ultimate key to success?

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