The financial market is in a state of upheaval. Old sales strategies have to be rethought, new ones designed and implemented. What still worked for 20 or 30 years is today „oldschool“.

Changes in general conditions, both political and economic, as well as enormously technical developments have contributed to this. The Internet, the smartphone, social networks and much more require a rethink.

Comparison portals such as check24, for example, help people today to achieve, at least apparently, rapid market transparency. These services are bringing new offers to customers to the fore, e.g. fee-based advice.

In this book, the author examines the development and presents potential alternatives. A very readable undertaking.

• Teile dieses Buch auf:
• twitter
• facebook