This book is about persuasion. Persuasion has a great effect on human attitudes and behaviors and changing of the society. It is widely used by many individuals and organizations through social-communications to reach their goals and aims without duress, threat, purchase or punishment. Persuasion and its spheres like advertising, public-relations, education, propaganda and marketing have been treated as an art, a craft and a science by the great civilizations have left substantial historical record. Nowadays persuasion has been changed into the daily phenomenon of everybody life. Therefore I strongly recommend every individual and organization to read this book and benefitted from its magic effects.

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