Services are such integral parts of the daily life
of individuals and organisations that a day without
paying for or providing them is inconceivable.
They come in so many different “shapes
and sizes”, we have difficulty defining them let
alone designing them properly. So what?
This book is about having new eyes and new
perspectives for understanding and exploring
services with a certain kind of curiosity and
imagination. By grasping their realities, and
deepening our understanding of what services
really are, what they could be, and why they
even exist, we can broaden the possibilities in
their design.
With drawings and symbols this book introduces
the basis of a design language for services.
Anyone can learn this language, with a littl

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